Responsibilities include:   

• Own the donor experience across all paid and owned digital platforms.
• Develop cohesive, customized donor communication strategies across all digital channels to ensure appropriateness and effectiveness.This includes search marketing, social media, mail, email, etc.
• Develop corresponding goals and metrics to evaluate effectiveness of digital initiatives.
• Establish effective messaging and touchpoints focusing on email, digital ads, paid search, etc.
• Optimize the web site to align with audience behaviors and organizational goals.
• Work with designers and developers to prescribe designs that align with our brand and content strategies.
• Collaborate with and manage external partners and vendors, ensuring optimization of paid digital media campaigns.
• Monitor and remain up to date on developments and changes to digital marketing tools and platforms.

  Qualifications:

  Education & Experience:  

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 5 years of experience in digital strategy, online marketing/fundraising experience
• Experience managing external digital buying agencies
• Customer journey mapping experience a plus
• SMS campaign experience a plus

  Skills & Abilities:  

• Proficiency in MS Office Suite
• Working knowledge of SEO and PPC
• Ability to analyze data and business needs to drive decisions
• Excellent attention to detail
• Strong interpersonal skills
• Proven ability to balance competing priorities and tight deadlines
• Ability to successfully work as a member of a team as well as independently with self-direction
• Honesty, integrity and a passion to serve others
• Subscribe to Mercy Ships’ Statement of Faith; adhere to Mercy Ships Code of Conduct and support Mercy Ships mission
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