Global Content Marketing Manager
Summary:  Responsible for the roll-out of engaging, messaging, and consistency on a global level that translates in an increase of awareness. Ensure that content is collected, created, and distributed directly or through global brand tools.
Description:  

Essential Duties And Responsibilities (Include But Not Limited To)

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily.

  • Develop and implement the existing global messaging strategy to grow and strengthen the global brand positioning of Mercy Ships. Focus first on the communication of the why followed by the how
  • To provide brand messaging inspires and results in an effective target audience communication across all mediums
  • To ensure consistency and effectiveness on global and national level
  • To develop global brand tools and global communication tools such as brand book, messaging guidelines, annual reports, fact sheets, e.g.
  • Utilize corresponding goals and metrics to evaluate effectiveness of global messaging
  • Effectively work with internal and external resources contributing to the development of messaging that increase awareness for the brand Mercy Ships and lead to action to engage 
  • Actively collaborate on the long term development of processes, communication lines, resources that lead to an ongoing improvement of content and the way it is used by Mercy Ships entities
  • Work intensively together with Campaign Development Manager, Multi Media Manager and International Media Manager, National Offices, and the Africa Bureau
  • Managing designers, writers, and illustrators;
  • Leading the global content creator
  • Knowing which channels for which different kinds of content are best suited; and
  • Designing and implementing creative marketing strategies to disseminate content.

    Qualifications (Knowledge, Skills, Abilities, And Requirements)

    The requirements listed below are representative of the knowledge, skill, and/or ability required.

  • Understanding of target audiences and ability to craft copy that communicates the needs.
  • Excellent command of the English language, German, French, or Spanish would be of great asset
  • Analytical ability is required in order to gather and summarize kpi's and market signals
  • Natural interest to follow changes in relevant industries in order to improve Mercy Ships and performance
  • A heart for brands and the knowledge how to translate the existing brand strategy into brand activation through compelling content strategies
  • Excellent communicator, ability to engage with people in a cross cultural environment
  • Strong listener in order to understand local needs and how a global content approach can answers these needs yet be leading in the overall picture
  • Eye for detail
  • Focused on desired results
  • Capacity to use empathy and sincere interest to engage with and lead others forward
  • Supportive of Mercy Ships mission and vision, and committed to its core values.
  • Understand and apply servant leadership, work collaboratively with integrity and demonstrate accountability

    Education And Experience

    The requirements listed below are representative of the education and / or experience required.

  • Bachelor's Degree or equivalent experience preferred.
  • Successful completion of Mercy Ships Entry Training will be required within the first year.